【中商原版】Learning From The Future Competitive Foresight Scenarios 從未來中學習 Liam Fahey 英文原版 自我提升與創造力

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【中商原版】Learning From The Future Competitive Foresight Scenarios 從未來中學習 Liam Fahey 英文原版 自我提升與創造力

商品詳情

Learning from the Future : Competitive Foresight Scenarios

Edited by Liam Fahey , Edited by Robert M. Randall

基礎信息

Format Hardback | 464 pages

Dimensions 158 x 247 x 31mm | 884g

Publication date 10 Nov 1997

Publisher John Wiley & Sons Inc

Publication City/Country New York, United States

Language English

Edition Statement 1. Auflage

ISBN10 0471303526

ISBN13 9780471303527

作品介紹

“Scenarios are now a part of every successful manager’s toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today’s leading practitioners in the field.” -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) “In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one.” -David Kelley CEO, IDEO Product Development the creators of the Apple Mouse “This book is the greatest reference today on scenario planning-the preeminent tool for those who believe that the future belongs to those with the imagination to create it. The combination of scenario planning and strategy formulation can be a wondrous right brain process that galvanizes teams with a compelling vision and common purpose.” -David E. Schnedler Director, Corporate Planning Sun Microsystems, Inc. “Organizations must create intellectual and organizational tension around distinctly different views of the future.

Learning from the Future demonstrates why scenarios are ideally suited to generate such tension and how to use scenario learning as a steppingstone to superior strategies.” -Richard Pascale, Associate Fellow of Oxford University and author of Managing on the Edge: How the Smartest Companies Use Conflict to Stay Ahead “An invaluable guide to the mind-stretching benefits of scenarios that are fully embedded in the strategic thinking process. It should be required reading for any management team embarking on scenario development so they can realize the benefits and evade the pitfalls.” -George Day, Geoffrey T. Boisi Professor and Director of the Huntsman Center for Global Competition and Innovation Wharton School, University of Pennsylvania

Table of contents

Partial table of contents: INTRODUCTION TO SCENARIO LEARNING. Integrating Strategy and Scenarios (L. Fahey & R. Randall). Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh). BASIC APPROACHES TO CONSTRUCTING SCENARIOS. Scenario Planning: Mapping the Paths to the Desired Future (D. Mason). Testing Your Strategies in Scenarios (C. Perrottet). Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy). SCENARIO APPLICATION IN DIVERSE CONTEXTS. Competitor Scenarios: Projecting a Rival’s Marketplace Strategy (L. Fahey). M

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